7 Ways Of Marketing Your Startup In Tight Budget

Our world is changing in front of our eyes, as we say change is constant. Each industry will always charter ways to interact with the community and always adjust according to the new reality.  There are many ways of marketing a new business, but most of them require a large budget. So, this doesn’t mean you cannot promote your startup if you are having a limited budget.  Actually, the lack of funds is the best motivation for creativity and innovation.

I believe marketing is a game of skills, fulfilling demands of our customers with limited budgets can be done only by a person who knows how to use his resources and creativity  in an appropriate manner, it’s time to do smart work rather then hard work. Efficiency, is something which helps a marketing person to create a buzz for his clients even in s tight budget.

There are 7 easy ways which I have explore to best marketing in a low budget

1.      1)   Building Relationship with Customers - This is the first and foremost way of marketing where we should intent to build a relationship with our customer to win their loyalty towards the product. In case if we only focus on selling the products the customer will initially loose interest and can certainly opt for competitive products. Building a customer relation will initially help to gain huge sales even if we have invested less in marketing

2.       2)  Creating a Niche Brand Credibility- We don’t require a huge budget to create a niche brand credibility, all we need is to sense a great trail of opportunities which leads to create brand awareness and also gives its customers a chance to look inside the business. This can be done by Youtube videos, Blogs, media coverages & social media etc..

3.       3)  Generate Curiosity amongst the audience- A new business will generate a curiosity amongst the target customers to know the reason behind knowing the reason to start this new venture. Marketing should always be done as a process where all these questions are answered and people are aware of the fact that how the demand in the market lead to starting up of a new business

4.       4)  Attending Niche Industry events-   From time to time, there are many niche industries events which keep on going on, attending such events can be an efficient way of marketing. These events give us a platform where we can do face to face marketing, which is considered to be the best and direct way in order to reach the target audience.

5.      5)  Best use of available resources – As we keep the budget low for marketing, we have to keep all our senses open and grab the best possible opportunity for the best possible resources in order to provide best marketing to our clients.

6.       6)  Freebies and Samples – Giving a free experience to customers can help to create a buzz amongst them, this also one of the most effective way of marketing and increasing sales. If the customers geta wonderful experience while using a freebie then they will not hesitate to buy the product by paying.

7.       7)  Easy and Discoverable content - The content written for the clients should be easy to access and understand. Its should be moulded in such a way that the target audience understands the basic concept at once. We should allow our content to reach our customers by using appropriate keywords. The second most effective way of making the content discoverable is by employing the  SEO technique in the right way and on the right platform.

https://www.youtube.com/watch?v=NPPzmPLJUxw